rofessional brand managers will agree on two things; 1) There is no better way to build brand acceptance than celebrity association, and 2) There is no bigger media outlet than the Internet.

“Effectively using celebrity product placement photos in social networking is a brand manager’s ultimate band building tool.”

Just signing up for an account on Facebook and Twitter won't revolutionize your business. Success requires patiently persevering, planning strategically, and applying the new technologies in the appropriate ways. At Social Hill we have developed a comprehensive system to get your product placement pictures out to the fans of each celebrity. There is much more science than you would expect. It is important to monitor data on the social networks. We research the best days of the week to post on Facebook and Twitter. We even monitor the best time of day. We track the effectiveness of posting to ensure the strongest impression with consumers. We track trends on the social networks every hour and adjust postings accordingly to reach even bigger audiences. Our marketing team uses a series of analytics to maximize effectiveness of social networking campaigns. We take social networking management very seriously.

To show our effectiveness we also provide each brand manager with a monthly report showing extreme detail of their social media accounts, network analytics and user activity.♦

Previous Topic - How Big Is It? | Next Topic - Facebook