Introduction
Product Placement the Social Hill Way
ocial Hill is the world's leading product placement company. Last year we generated over 25,000 photos of products with celebrities and had dozens of products on television shows and magazines all over the world. There are several product placement companies, but no other company delivers as much placement as Social Hill.
As a placement company we can easily assist our clients in paying for placement in film and television but that is the easy work that any placement company can achieve. It is simply high pay in exchange for product placement. The result is a loose association between celebrities and products. It is pretty effective and reaches a good sized audience, but at $150,000 or more for airtime it is a serious investment.
Further than only doing film and television placement we build stronger ties with celebrities and reach a much bigger audience for a drastically lower fee.
The strongest association between a brand and a celebrity is to actually have the celebrity wearing, using the product of their own free will. These photos have proven very difficult to obtain, but we have it down to a science. This type of placement is called "Direct Product Placement” which is something we do several times every week of the year. Direct placement is more effective than film or television and can reach a dramatically bigger audience.
Take a few minutes to read the mini-articles below. They are all very short and summarize what we have learned from working with the best minds in the business. ♦
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