Social Networking Product Placement

Social Hill Product Placement and Social Networking

Social Hill is the world's leading product placement. Last year we generated over 25,000 photos of products with celebrities and had dozens of products on television shows and magazines all over the world.

Contact sales@socialhill.com for details.

Red Carpet Pictures
One Way to do Them Correctly, Many Ways to do Them Wrong

here is a right way and wrong way to leverage red carpet photos for celebrity association. The concept of the red carpet press wall photo is to place the product's logo with the celebrity in a picture. The intent is to create an association between the celebrity and the brand. It seems simple enough, but most companies get it wrong.

This is a form of direct placement and it can be very powerful, but only if there is a clear link between the celebrity and the brand. To create this link there must only be one brand on the press wall. If there are multiple logos on a press wall there will be no clear association between any single brand and the celebrity. Breaking the celebrity association formula results in no value for the brand.

In summary, a red carpet photo with a celebrity and a single brand on the press wall is a highly valuable form of direct placement, whereas a red carpet photo with multiple brands on the press wall is of no value.

At Social Hill we create a press wall for every brand. Since we know the power of red carpet photos we place celebrities directly with your brand and get valuable photos. ♦

Previous Topic - Direct Placement | Next Topic - Lifestyle Pictures