he ideal direct placement photographs show a celebrity either using or wearing a product in a natural environment. The idea of a celebrity actually liking a product is very much the same as any other person liking a product. If you like a pair of shoes you put them on your feet and wear them. You do not hold them up by your head and smile for a picture. If you like a shirt you would wear it, you do not hold it on a hanger and pose like a television game show model. If a picture looks like the celebrity was cornered at a trade show and posed with 100 boxes of some random product, the consumer will realize what is going on and will not give the picture any value because the endorsement does not seem authentic. Consumers can both consciously and subconsciously realize the difference between a natural and a staged photograph. One has value, one does not.

In each of our private VIP showrooms we have a professionally designed room for product placement photos. Celebrities only take pictures with products they like. Shoes are worn on their feet, watches are worn on their wrists, as they use different products. It is real life photography. These are the pictures that build brands and Social Hill leads the business with thousands of photos every year. ♦

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