elebrity Association has proven to work in every economic state. In times of recession, depression, recovery or prosperity people are looking to make decisions like their peers.

• Recession: As the economy declines people will look to celebrities who are in a similar situation and are making good decisions on how to use their limited resources.
• Depression: During the most difficult times people will look for advice or inspiration from celebrities not only on how to survive but on how to get on the road to recovery.
• Recovery: As the economy recovers, people look to associate themselves with celebrities who are also recovering and rewarding themselves with a better lifestyle.
• Prosperity: When living the good life, people tend to associate themselves with the glamour of celebrities.♦

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