The effectiveness of this method can be attributed to several factors. First, the celebrities are interacting with the products of their own free will. They are not acting on a film or television show. This is a critical part of the celebrity association formula, "a celebrity likes your brand".

While direct placement is the most powerful form of celebrity association, it is not without its drawbacks. The photos of celebrities with products must be shown to their fan base in order to be effective. Film and TV will both be presented to the target audience without any additional work by the product's brand manager or publicist. With direct placement the photos must be distributed throughout social media and to the press in order to be effective. Without a social media plan, direct placement is useless. With a social media plan, direct placement is the most powerful brand building tool available in today's society.

Social Hill works with celebrities from film, television and print in order to place product directly in their hands. We arrange private placement showrooms where celebrities are photographed only with a select number of brands. Our showrooms are ultra-private and allow celebrities access to the best products in exchange for useful photographs for each brand. We can arrange product placement 24-hours a day, 365 days a year.♦

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